If you are a tradeshow veteran, you’ve probably seen it all. You’ve seen the cluttered, messy, and visually busy booths that are appalling and stand out like a sore thumb. They hardly get any visitors because no one wants to visit or do business with a company that appears to be a mess. On the other hand, there are some booths that are uninteresting and just plain boring. Although these booths may stand out, they stand out for the wrong reasons. Here we will be giving you sound advice on how to make sure your trade show booth is properly designed so it will attract trade show attendees rather than turn them away.
How much room do you have?
When you sign up to exhibit at a trade show, you should get detailed information from the trade show explaining where your booth will be located and the measurements of the area. Most of the booths will be 8′, 10′ or 15′-20′. With that information, you will be able to search for the best booth for the amount of space given to you. It may seem like a lot of room, but room quickly runs out once you start filling your booth with banners, literature displays, tables, chairs, etc.
In order to get a better view of what you’ll be working with, try using masking tape and mark up a bare floor with an outline of your booth dimensions. As you complete that, setup a mock booth. Stand-in props will work fine. This will help you visualize your booth and allow you to space items out properly to ensure there is no clutter. If you plan on having 2 or 3 people in the booth at once, make sure you have enough room for everyone. Keep in mind this is your first step in buying a booth, otherwise you run the risk of buying something that is either too big or too small! Feel free to contact us if you need help picking out a booth size.
What direction will the tradeshow attendees be coming from? Set up your booth in a way that there’s a natural flow from visitor to visitor to ensure a smooth transition between visitors.
Optimize your booth’s layout
Keep the general layout of your booth simple. Try to keep the same rules of design used in decorating your home. If you have an object on the left side of your booth, like a portable literature stand, try to balance it out on the right. A simple sketch of where all your items will go a long ways in terms of figuring out your best layout. Don’t be afraid to put your thinking cap on. You don’t want to bury your product under a stack of boxes on your left, only to realize staff members on the right can’t easily access it when they’ve got a hot prospect in front of them.
Stay consistent with branding
Does your booth match your brand’s logo, colors, and overall identity? It’s important to keep your branding consistent as you do not want to confuse attendees even further.
Color options for your booth
You can do a quick search online and find an overwhelming amount of information in regards to colors. Hundreds of studies have shown statistical evidence that certain colors signify different meanings and evoke certain emotions. I’m not going to get into that. I will say, whatever colors you choose, pick tones that complement, not clash. Eye grabbing is great, nausea-inducing – not so much.
Life Pro Tip: light colors show seams and damage more easily than dark colors. And glosses scratch easier than matte laminates.
Make sure you place the most important items, such as your product, brochures, or giveaways, near the front of the booth or somewhere you have easy access to. This will allow you to smoothly handout pertinent items to your visitors without causing a hiccup in conversation or flow. And if you acquire any business cards or other information from a potential customer, be sure to store it in a safe place.