Author Archives: Cheryl Beshears

Hiring promotional models at trade shows can greatly benefit many companies in terms of lead generation and sales. However, many companies are still very hesitant about hiring promotional models (I used to fall into this category). That is, until you realize the difference between booth babes and professional promotional models.

Although trade shows have loyal followers, there are still many people who refuse to exhibit at trade shows. Trade shows have gotten a bad reputation that they are too expensive, that it’s a dying industry, and that they don’t bring in sales. We’re here to debunk these common trade show misconceptions and prove, once and for all, […]

Many exhibitors travel to attend trade shows in another city or even another country for additional sales/marketing opportunities. However, many exhibitors resort to unhealthy choices while out of the office. Here are 5 tips on how to stay healthy when traveling for trade shows.  

Being in the trade show display business, we often see companies coming back to us because they have either damaged their display or need to replace lost parts. What we learn is that in most cases, those incidents could have been prevented. Most of the damage that happens to a display happens because of carelessness. It is very […]

Date shows what are the “Most Important core values for brands to embody.” Whether it be in the trade show industry or any other industry, quality and durability are the top most important core values for brands to embody. 

Stay up-to-date by using technology at trade shows. Here are 7 ways to integrate technology at your next trade show to stay competitive and relative!

There are many reasons to attend trade shows but the majority of people are there for one reason. According to Michael Heipel, “generating sales leads at trade shows ranks highest for most of the exhibiting companies.” In order to get quality leads, exhibitors must be able to communicate effectively. Here are some Do’s and Don’ts to […]

You’ve made the decision to attend a trade show, naturally, finding a trade show display is next! As you start doing your research on which display you might want to purchase, you realize there are hundreds of options out there. Here are 8 things to take into consideration when purchasing a trade show display. By choosing […]

Part of the excitement of attending a trade show is being able to meet new people and “people watch.” It’s interesting to see how different individuals interact with you and the other vendors. There is a lot that one can learn from meeting these different types of people and it can help make you a better […]