If you’re trying to expand your social media efforts to promote your business, knowing the best and worst times to post is essential. Social media is no longer an option for businesses, it has become a necessity if you want to stand out from your competitors.
There are many social media outlets for businesses to chose from, including Facebook, Twitter, Google +, LinkedIn, Instagram, and Pinterest. If you are going to be attending a trade show, it is important to be active on social media before the trade show and after the trade show to connect with other businesses or customers. There are many benefits to using social media, including: increased traffic, increased exposure, improved search ranking, building a loyal client base, and it can even help lead to sales. There’s no question about the added value it brings to your company but many businesses are already stretched thin and often times social media comes second to their other responsibilities.
By knowing what time is the best time to post on social media, you’ll get more activity and interactions, making your efforts worthwhile. For example, engagement on Facebook usually peaks Thursdays and Fridays. Social media can help enhance your trade show experience, so take advantage of this knowledge and get creative with your posts.
According to Quick Sprout, these are the best times to post on social media.