Common Trade Show Mistakes: Part 1 – Banner Stands & Displays

Banner Stands and Displays

Welcome to Part 1 of our series on avoiding trade show failure. Banner stands and displays is our first topic, as you and I have both seen fabulous trade show displays, as well as tacky trade show stands.

Planning is essential!

Yes, those last minute details should have been worked out weeks in advance! The deposit for the trade show you’re attending was paid eight weeks prior. However, your procrastinating office manager in your small business just didn’t get the importance of the trade show. The banner stand will cost twice as much to print and ship at the last minute.

Once you have decided on attending your annual industry trade show, have your banner displays as part of your timeline prior to the show.

Make your banner stand STAND OUT!

“I’m going to make him an offer he can’t refuse,” as Marlon Brando said in The Godfather. If your banner displays a hard sell, half-truth or impossible to believe deal, you are telling your would-be attendees “thanks, but no thanks.” Good copy and great content come from your ability to listen to your prospects and customers.

What’s the cure?

Develop three different banner stand ideas, show them around the office and have a vote. Then do the same thing with your top four or five customers or colleagues you trust. By approaching a democratic approach, you’ll be enlightened to see the results are not always what the marketing department recommended! Graphics must stand out too! Does your banner include your company logo? Do your banner stands match the other marketing materials you typically use?

For more information, a fast quote and turnaround on your trade show banner stands and displays, contact National Trade Show Displays at our website: Banner Stands and Displays by National Trade Show Displays. Check out Part 2 of Avoiding Trade Show Failure: Choosing a Pop Up Display Vendor.

Leave a Reply